Wellness & local services:
Wellness studio chain
A wellness chain could only take bookings during opening hours, and had no way to secure them. We deployed Beauty across its locations in three months, and bookings placed after hours rose 48%.
- Client
- A multi-location wellness studio chain
- Sector
- Wellness studio chain
- Duration
- Approximately three months end-to-end
The premise
Half the demand for a wellness studio shows up when the studio is closed: evenings, weekends, the moment someone decides to book. A chain that only takes bookings by phone during opening hours simply loses that demand, and without deposits it absorbs the cost of every no-show on top.
Beauty takes bookings around the clock, synced across every practitioner, and secures them with deposits through Stripe. This case covers the rollout across a multi-location chain.
How this engagement ran
From the problem to a system the team now runs themselves.
Booking only during opening hours, nothing securing it
Each location took bookings by phone during opening hours only, so demand that arrived in the evening or on a weekend went unbooked or to a competitor. Schedules across practitioners were not synced, which made even phone booking error-prone.
With no deposits, the chain carried the full cost of no-shows, and had no consistent payment or client record across its locations.
Round-the-clock booking, synced, with deposits
Beauty deployed 24/7 online booking synced across every practitioner's schedule at every location, with Stripe-backed deposits and payments and the client record attached to each booking.
Phase 1: Multi-location calendar
Three weeks. Brought every location and practitioner onto Beauty's synced calendar, so real-time availability was accurate across the chain and double-booking was impossible.
Phase 2: 24/7 online booking
Four weeks. Online booking went live around the clock, synced to every practitioner's schedule, capturing the evening and weekend demand the phone line had been losing.
Phase 3: Stripe deposits and payments
Three weeks. Deposits and payments deployed through Stripe, with service history and the client record attached, so bookings were secured and the chain stopped absorbing no-show cost.
Forty-eight percent more bookings outside opening hours
Bookings made outside opening hours rose by 48%, captured by round-the-clock online booking synced across every location. Stripe-backed deposits secured those bookings, so the chain stopped carrying the full cost of no-shows.
Every location now runs on one synced calendar with a consistent payment flow and client record.
48%
more bookings outside opening hours
24/7
online booking synced across locations
Deposits
secured via Stripe at booking
Before and after
What changed.
Continue
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